Interactive Outdoor Advertising
Picture this scenario. The Johnson’s are from out-of-town and visiting New York City. They are walking past your theatre and see a large plasma screen in the front of the theatre. The screen displays...
View ArticleA Revolutionary Shift in Television Coverage Brings the Internet to the...
The Internet has moved into the spotlight during this year’s Olympic coverage. According to Clickz.com, “current Olympic coverage and promotion is creating important new rules in how content is...
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Online Mapping – A New Channel for Marketing to Tourists
Localized online marketing platforms are red hot right now for advertisers. New technologies continue to emerge to offer advertisers the ability to target consumers down to the street level. We...
View ArticleNew Study: Mobile Web Campaigns Not Ready for the Spotlight
According to a new study, mobile web campaigns may be ahead of their time. After researching a sample of mobile phone users, the study says: “Although the ‘mobile Internet’ is the future, it is not...
View ArticleMarketing the tour through mobile marketing?
OK – so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space. That’s not what I’m advocating here. But, we did come across an...
View ArticleMySpace accidentally deletes a host of accounts
According to MySpace, this past week they accidentally deleted a host of accounts, triggering a wave of complaints on the blogosphere. They are calling it a ‘technical problem’. As we’ve reported in...
View ArticleReport: U.S. families own an average of 12 tech. devices
You could read the following as an "opportunity" for marketers or "a sad state" for American society but the evidence is in that people are more connected to technology than ever before. Here’s a...
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Why Broadway Marketers Should Care About the iPhone
For those of you that have doubted the future of mobile marketing, I highly encourage you to splurge on the new iPhone. Yeah, I admit, I caved into the hype… but after using it for the past few days,...
View ArticleCircular Entertainment
So, tonight a group of friends will come together at your show for a ‘girls night out’. One of those folks will share video footage they shot on their mobile device from that night out with a friend…...
View ArticleCalifornia Considers Bill To Ban Digital Billboards
Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story: “As promised, the California...
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